Soapy Dolphin is rebranded as Elephant Laundromat. Same spot at 721 Nicholson St, new management, now open 24/7.

OPEN 24/7

North Carlton's #1 Ranked Laundromat

721 Nicholson StCarlton North VIC 3054Get directions →

Self-service laundry around the clock. Big machines up to 27kg, tap to pay, and a comfy spot to wait.

Prices

From a little load to a whole herd.

Every bar shows how much each machine holds. Pay at the machine by card or phone. No app, no coins.

Washers · capacityPer wash
  • Baby Ele

    A single load or gym gear
    9kg
    $5–7
  • Big

    A full family load
    14kg
    $8–10
  • Gentle Giant

    Fits a queen doona
    18kg
    $10–12
  • Pet Washer PETS ONLY

    Dog beds, blankets and pet towels
    18kg
    $10–12
  • Jumbo

    A king doona or a whole week’s wash
    27kg
    $15–17
Dryers · pay as you dry$1 buys
7min / $1
Dryer

Jumbo

For everyday loads

5min / $1
Dryer

Mammoth

Our biggest, for doonas and bulky loads

How it works
  1. 01Pick your machine

    Baby Ele for a small load, up to the 27kg Jumbo for doonas and big weeks.

  2. 02Tap to pay

    Use your card or phone right at the machine. No app, no coins needed.

  3. 03Move to a dryer

    Jumbo for everyday washing, Mammoth for bulky loads.

  4. 04Fold and go

    Use the folding bench, grab a drink or charge your phone while you wait.

Elephant Laundromat Near Me

Save on your electricity and water bills. Wash and dry with us.

Open 24/7

Bright, clean and monitored around the clock. Drop in at 7am or 3am, whatever suits you.

Every size of load

From a week of work shirts to a king-size doona, washed in one go in our 27kg Jumbo.

Lower bills at home

No hot water, no power for the dryer and no wear on your own machine.

Somewhere to wait

Take a seat, charge your phone and grab a drink while your load spins.

NEW

Dedicated 18kg Pet Bedding Washer & Dryer

Dog beds, blankets and pet towels have their own machines here. Our 18kg pet bedding washer and dryer are used only for pet items, so fur and pet smells never end up in anyone else's wash.

Pet items only

Separate machines, kept just for pet laundry. Your own clothes stay fur-free.

Big enough for big beds

18kg fits large dog beds, crate mats and a pile of blankets in one go.

Wash and dry

A matching pet bedding dryer means everything comes out clean, dry and ready for the next nap.

A little history

721 Nicholson St sits within the North Carlton heritage precinct, a protected streetscape of Victorian terraces and shops that grew up around the trams. Here's how our street's story crosses paths with the story of the laundromat.

North CarltonLaundry history

  1. 1869North CarltonA new suburb is drawn upNorth Carlton is surveyed as an extension of Melbourne's residential suburbs.
  2. 1872North CarltonBuilt to lastMelbourne's Building Act is extended across the municipality, requiring fire-proof construction and giving the area its consistent Victorian character.
  3. 1883North CarltonThe trams are comingNicholson and Rathdowne streets are announced as cable tram routes, sparking a boom of terrace houses and shops north to Park Street.
  4. 1887–88North CarltonShops with homes aboveThe cable trams and Inner Circle railway arrive, giving the area some of the best public transport in Victorian Melbourne. Rows of two-storey shops with residences upstairs go up along the tram routes, the same building style you see on Nicholson St today.
  5. 1908Laundry historyThe electric washer arrivesThe electric washing machine is invented. It saves hours of scrubbing, but only for families who can afford one and have power at home.
  6. 1934Laundry historyThe world's first laundromatJohn F. Cantrell opens a "Washateria" in Fort Worth, Texas, renting four electric washing machines to the public by the hour.
  7. 1945Laundry historyAn Aussie iconBack from the war, Lance Hill starts making rotary clotheslines in his Adelaide backyard. The Hills Hoist becomes a symbol of the Australian backyard.
  8. Late 1940sLaundry historyOpen all nightThe first unattended, 24-hour laundromats open, the self-service model we still use today.
  9. 2014North CarltonA 24/7 laundromat at 721721 Nicholson St gets its first 24/7 laundromat, just steps from the route 96 tram.
  10. 2026Both stories meetElephant Laundromat arrivesNumber 721 becomes Elephant Laundromat, with the old façade above and a bright new shop inside, still open 24/7.

North Carlton history from the Victorian Heritage Database North Carlton precinct statement.

Famous 721s around the world

Our street number has some well-known company around the world. Here are a few other buildings that share it.

721

Trump Tower

721 Fifth Avenue, New York, USA

A 58-storey, 202-metre glass skyscraper in Midtown Manhattan, completed in 1983. It's known for its sawtooth glass façade and a seven-storey atrium with a cascading waterfall.

721

The Fairmont Empress

721 Government Street, Victoria, Canada

A château-style grand hotel on Victoria's Inner Harbour, designed by Francis Rattenbury and opened in 1908 by the Canadian Pacific Railway. It's a National Historic Site of Canada, famous for its afternoon tea, and has hosted royalty and Winston Churchill.

721

Keizersgracht 721

Amsterdam, Netherlands

A canal house on Amsterdam's famous Emperor's Canal, with a façade dating from 1678 and a decorative gable and stoop added in the 1800s. It's a protected Dutch national monument (rijksmonument).

721

Elephant Laundromat

721 Nicholson St, Carlton North, Australia

A shop in the North Carlton heritage precinct, on the route 96 tram line, now a 24/7 laundromat with machines up to 27kg. You're looking at it.

Good clothes. Good mood.

Follow us for machine tips, new-customer deals and the occasional elephant.

Doing a load? Tag your laundry day with #elephantlaundromat

Find us

Address
721 Nicholson StCarlton North VIC 3054
Hours
Open 24 hours, 7 days
Call or text
04XX XXX XXX
Email
hello@elephantlaundromat.com.au

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